How Fenty Beauty Built a Global E-Commerce Empire - LIVE AMA with Kendo Brands’ Ecomm Director
How Fenty Beauty Built a Global E-Commerce Empire — LIVE AMA with Kendo Brands’ E-Commerce Director
We’re sitting down with Sarah Morphis, Senior Director of Digital and E-commerce at Kendo Brands, for a live AMA on how Fenty Beauty and other Kendo brands turned digital storytelling, customer connection, and innovation into global e-commerce success.
From launching viral campaigns to scaling DTC operations across markets, Sarah has seen what it takes to build beauty brands that set trends and define categories. She’ll share how Kendo’s approach to data, creativity, and community has helped shape the global rise of Fenty Beauty, Ole Henriksen, KVD Beauty, and Lip Lab.
If you’ve ever wondered how top beauty brands balance brand love with conversion or how to scale your e-commerce presence globally, this AMA is one you don’t want to miss.
👋 Meet the Guest
Sarah Morphis is a passionate digital leader with over a decade of experience building and scaling eCommerce experiences at Kendo Brands — the powerhouse behind Fenty Beauty and other global beauty favorites.
She combines data-driven decision-making with creativity and strategic thinking to deliver digital experiences that engage, convert, and retain customers. Known for her strong communication and collaborative approach, Sarah has led cross-functional teams that bridge marketing, technology, and customer experience.
🎙️ About the Session
This is an AMA (Ask Me Anything) - your chance to learn directly from Sarah!
Hosted by Sonakshi Nathani, Co-Founder & CEO at Manifest AI, who’ll guide the conversation and feature live questions from the audience.
📅 Date: Thursday, 30th October
⏰ Time: 12 PM EST
📍 Location: Zoom
✅ Submit your questions while registering!