SEO for the AI Era: Winning Visibility on Search Engines & LLMs

​Building products has become significantly easier, but getting discovered has not.

​Traditional SEO is evolving rapidly as users increasingly search through AI assistants and Large Language Models like ChatGPT, Claude, Gemini, Perplexity, Grok, and others instead of relying solely on Google.

​Many Web3 projects continue to publish content without understanding:

• ​why they rarely appear in AI-generated answers,

• ​how LLMs discover and cite brands,

• ​what technical and content signals influence visibility,

• ​how modern SEO differs from SEO five years ago.

​For startups with limited marketing budgets, discoverability has become one of the highest-leverage growth channels available.

​This session aims to bridge that knowledge gap.

By the end of this session, attendees will understand:

• ​How AI is changing search.

• ​What AI SEO or LLM optimization actually means.

• ​How Web3 companies can become discoverable by AI assistants.

• ​Practical SEO strategies founders can implement immediately.

• ​Common mistakes preventing startups from ranking or being cited.

• ​A repeatable framework for increasing long-term organic visibility.

​Most importantly, attendees will leave with actionable steps, not just concepts.