Gen AI Masterclass - April Edition
Practical AI Platforms & Solutions from Irish Startups You Can Work With Today
This month’s masterclass will focus on practical AI platforms and solutions developed by cutting‑edge Irish startups - tools that businesses can start using today to improve marketing, operations, and decision-making.
Speaker Line‑up & What You’ll Learn
Peter McPartlin – Co‑Founder, Markgo
Marketing and Business Consultant, Peter McPartlin, will lead a thought-provoking session challenging the "busy-ness" of modern marketing, where random acts of activity often substitute for genuine strategy. He will explore why AI should be used to amplify direction rather than create it. Peter will also introduce MarkGo, a new service designed to help SMEs and start-ups move from drift to direction.
Key Takeaways:
Strategy Over Speed: Why using AI is not a marketing strategy and why "tactics without strategy is the noise before defeat".
The Human Advantage: How to value the human experience and use senior human expertise to verify AI outputs for local nuance and safety.
Leveraging MarkGo: An introduction to a service that delivers enterprise-level marketing thinking and 90-day action plans without the large overhead.
Jason O’Mahony – Founder, Mameon
Making Better Business Decisions with AI‑Driven Insights
Jason will walk through how Mameon enables businesses to use AI to interpret data, identify patterns, and support more informed decision‑making.
Key takeaways:
How AI can support management teams with clearer insights - not more dashboards
Turning data into actionable intelligence across the organisation
Examples of how companies are using AI tools to support planning and performance
Ideal for leaders looking to use data more effectively to guide strategy.
Adebola Olomo – Zent AI Labs
From AI Awareness to Implementation: How to Get Started (and Scale)
Adebola will bring the session together by outlining a practical framework for moving from curiosity to concrete AI adoption, drawing on real implementation work currently underway at Zent AI Labs.
Key takeaways:
How to identify the right AI use cases for your organisation
Common pitfalls organisations face when adopting AI — and how to avoid them
A realistic roadmap for piloting, implementing and scaling AI solutions
For organisations unsure where to start - or how to move beyond experimentation.
Why Attend?
By the end of the masterclass, participants will:
See live demonstrations of AI platforms built in Ireland for real business use
Understand where AI can deliver immediate value in marketing, operations and decision-making
Leave with clear next steps for implementing AI within their organisation
Contact Information:
For inquiries, contact: Maeve Lyons
Email: [email protected]
The Smart Regions AI Navigator programme is co-funded by the Government of Ireland and the European Union through the Southern, Eastern & Midland Regional Programme 2021-2027.