App Growth Leaders Night, hosted by Reteno, Applica & Zellify

​April 22 · London

Business of Apps is one day of talks, packed schedules, and hallway sprints.

The evening before all that, Reteno and Applica are taking a different approach.

No stage, no slides, no agenda.

Just a curated group of people who actually build, grow, and ship mobile products — product founders, lifecycle marketers, performance specialists, and growth operators from across the ecosystem.

The kind of conversations that don’t happen in breakout rooms — about what’s actually working in retention, what’s broken in UA, and where mobile growth is heading next.

Good drinks, a good room, and the kind of evening where you’ll end up talking to someone you’ve been meaning to meet for months.

If you’re in London the night before the summit, this is where you want to be.

​If you’re in London ahead of the summit, we’d love to see you there.

​Hosted by

​Reteno – a lifecycle marketing platform helping apps improve retention and engagement through personalized messaging, automation, and real-time user data.

​Applica – a full-cycle growth partner for mobile and web apps, specialising in creative strategy, paid acquisition, product optimisation, and user retention.

​Zellify – a Web2App infrastructure platform helping mobile apps monetize outside the App Store through external paywalls, onboarding flows, checkout, and entitlement sync.