Operationalizing Portco ICP with Clay, 2X and GLS

​Operationalizing Portco ICP: The PE/VC Lever Behind Pipeline, NRR, and DPI

​A working session for PE/VC Operating Executives
Hosted by GTM Leader Society, Clay and 2X

​Most PE-backed B2B companies have an ICP slide. Too few have operationalized ICP across GTM execution, workflows, data, and AI systems. The gap shows up in soft pipeline, weak win rates, NRR drift, and eroding forecast quality.

​GTM is now the path to DPI. ICP is the lever underneath it.

​Agenda

​The ICP Imperative and the Execution Gap. Why ICP is the highest-leverage GTM decision in a PE hold, and what board-ready discipline looks like.

​Case Study. How one PE-backed B2B company moved ICP from a deck to an operating standard, and the metrics that moved.

​Clay: The Data and Signal Layer. Enriching, scoring, and acting on ICP fit in real time across prospecting, inbound, paid, signals, and CS.

​2X: From Implementation to Impact. Operationalizing ICP across GTM execution: demand, ABM, RevOps workflows, lifecycle orchestration, and measurable revenue outcomes.

​Peer Discussion

Note: At the group's discretion, we may extend to 90 minutes

Meeting Instructions
Join Zoom Meeting https://zoom.us/j/99158496827?pwd=ZgyI1rM8cWnI2Sr8bmUWFar5HcVsYW.1

​Meeting ID: 991 5849 6827 Passcode: 290066

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