Momentum Provider Perspective Series: Differentiation in a Saturated Private Duty Market
Private duty home care markets across the country are more cPrivate duty home care markets across the country are more competitive than ever. In many communities, families searching for care are met with dozens of agencies offering similar services, similar pricing, and similar claims of quality.
At the same time, referral platforms and online marketplaces have fundamentally changed how demand is distributed. Tools like A Place for Mom and Caring.com often send the same inquiry to multiple agencies at once, creating a real-time race, not just for visibility, but for trust.
This raises a critical question for providers: where does true differentiation actually happen?
In most cases, it is not in the services themselves. It is in how those services are experienced. From the first phone call to ongoing communication and engagement, the agencies that stand out are intentionally designing the experience around the care they deliver.
A key shift is recognizing that the client experience does not begin at start of care. It begins with the very first interaction. The speed, clarity, and confidence families experience in that initial moment often determine who they choose and how the relationship unfolds.
In this Provider Perspective discussion, we will bring together two perspectives that don’t always get put side by side, but should:
Jason Chagnon, Founder & CEO of Home Care Marketing Pros, will share what differentiation looks like from a marketing engine and CRM standpoint, including what vendors recommend, what data shows, and where agencies often miss the mark.
Dave Tasto, Owner of Assisting Hands Home Care in the Boston Northwest market, will ground the conversation in operational reality, sharing what differentiation actually looks like inside a provider organization and what truly moves the needle.
The discussion will be moderated by Jordan Kandt, VP of Strategic Initiatives at Momentum Healthcare & Technology Consulting. With a background as a former Sales Enablement Manager at A Place for Mom, a Certified SMB Consultant, and a multi-business owner, Jordan brings a unique perspective into how demand is generated, distributed, and ultimately converted, helping connect the gap between what is recommended and what actually works in practice.
Together, this conversation will bridge the gap between strategy and execution, exploring how marketing, intake, operations, and technology must align to create a competitive advantage in today’s market.
We will focus on real examples, lessons learned, and practical ways providers can design an experience that stands out, not just on paper, but in the moments that matter most.