Know Your Audience: A Practical Workshop for Craft Makers
Create a clear, usable picture of the people who will love - and buy - your work.
This 2-hour workshop for craft-focused makers helps you understand not just who your audience is, but what motivates them, where to find them, and how to connect with them.
Even if you already know your audience, this workshop helps you make that knowledge more specific and easier to act on.
Perfect for anyone selling, or hoping to sell, their work who wants to spend more time making and less time marketing.
Workshop outline
What do you know, or assume, about your customers right now?
How do you approach selling and advertising to these customers?
Introducing four profiles of craft buyers
Evaluating which one craft buying profiles fits best with you and your business
Brainstorm together on how to reach, communicate with and attract your favourite customer profile.
This is a workshop for 10 crafts makers at any stage of their careers. The small size means we can have group discussions but also work individually. There is no preparation required. The workshop will be in English.
About me / Livelihood
Hi, I'm Karen. I'm a researcher originally from the UK and now living in Berlin. For the past five years I was leading a team of researchers in an advertising technology firm here in Berlin.
Before I moved here, I was co-founder of Makerhood, a network supporting local makers in south London. You can read about what we did in this final blog post, or see one of our Making Uncovered events in this 5-minute film.
I've now set up Livelihood to bring together my love of research and makers. Know Your Audience is Livelihood's first workshop and I'm looking forward to sharing it with you :-)
p.s. If you're interested but aren't sure if it's right for you just send me a message and we can work that out together!