How to Build Custom GPTs for Sales & Marketing
How to Build Custom GPTs for Sales & Marketing
A practical walkthrough for using GPTs to save time and sharpen execution
📅 Friday, March 13, 2026
⏰ 3:00–4:00 PM PT
📍 Virtual (Zoom)
You don’t need to be technical to use AI well.
You just need to know what’s actually useful.
Custom GPTs can be a powerful tool for sales and marketing, but most people either overcomplicate them or don’t know where to start.
In this live, one-hour workshop, we’ll walk through what custom GPTs are, how they differ from regular ChatGPT use, and how to build simple, practical GPTs you can actually use in your day-to-day work.
This session is designed as a walkthrough and training. You’ll see real examples, the end product first, and then how to build one yourself.
What we’ll cover
1. What is a GPT (and what it isn’t)
A simple overview of ChatGPT vs custom GPTs
What GPTs are good at and where they fall short
Why this matters for early-stage teams with limited time and resources
2. Real sales and marketing use cases
Examples of GPTs used for sales and marketing workflows
What inputs do they need, and what outputs do they produce
How these tools can support, not replace, human judgment
3. End product walkthrough
A live look at a working sales or marketing GPT
How it’s structured
How it fits into real workflows
4. How to build your own custom GPT
Writing clear instructions without overthinking it
Adding examples and guardrails
Common mistakes that make GPTs useless or unreliable
5. How to apply this as a founder or operator
Founder vs fractional vs sales/marketing use cases
When a lightweight GPT is “good enough”
Where humans still need to stay involved
Who this is for
Early-stage founders selling their own product or service
Sales, marketing, or PR professionals looking to work faster
Consultants and fractionals who want practical leverage, not hype
What you’ll walk away with
A clear understanding of what custom GPTs are
Practical examples you can adapt immediately
The confidence to build and iterate on your own GPTs without getting stuck
About the host
Kat Rucker is a fractional sales and marketing leader who helps founders build sustainable pipeline systems without hiring a full-time team. She works hands-on with early-stage companies across B2B and services, focusing on practical execution over theory.
This event is organized and operated solely by Kat Rucker Consulting Group, not Women Tech Meetup.
About Women Tech Meetup
Women Tech Meetup is a community of 10000 female founders and women in tech, as well as a regular monthly event held in SF, NYC and Miami, bringing together bright minds and incredible souls. More than just a community, we provide a safe and supportive environment for networking, sharing success stories and failures, and mutual support.
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This session maybe recorded.