Founder-Led GTM, in an AI native world Meetup 2

​Your GTM Is Already Recorded (somewhere in your company)

​Turning conversations into a living GTM system

​Most GTM teams think their strategy lives in decks, docs, and dashboards.

​In reality, the truth is already there — inside sales calls, demos, onboarding sessions, and founder conversations. The problem isn’t lack of signal. It’s that the signal disappears the moment the call ends.

​This salon explores how Seed–Series A teams are starting to treat conversations as GTM infrastructure, not just meetings. We’ll share how founders are capturing real moments, turning them into reusable video assets, and building a lightweight system of record that compounds over time.

​This is not about making more content.
It’s about remembering what works — and making it usable across sales, growth, and product.

​You’ll leave with:

• ​A clear mental model for GTM “memory”

• ​Examples of post-call artifacts that actually get used

• ​A simple workflow to turn one real conversation into a reusable GTM asset

​Agenda (90 minutes)

• ​Lunch & Arrival — Grab food, meet the room, informal intros

• ​Welcome & Framing — Why founder-led GTM is being rebuilt right now

• ​Breakout Discussion — What’s working (and not), techniques for turning real calls into GTM assets, and building a take-home video workflow

• ​Share Backs & Close — Wins, patterns, and what to try next

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​Hosted by:
Yuzu Labs - Yuzu is the system of record for revenue-critical video—used by sales, product marketing, and DevRel to turn conversations into clarity and faster decisions.

Scale Agentic- The Agentic AI that researches, strategizes, executes, and self-optimizes hyper-personalized go-to-market motions with rich context that converts.

​Lightfield CRM - For early stage teams built to capture, analyze, and understand everything about their customer.

​Hanhwa AI Center (www.hac.ai)