Make a Hook that Everyone Loves: Designing for Traction across Routers, LPs, and DeFi Apps

​Uniswap v4 hooks let us program liquidity markets — but adoption doesn’t come just from clever ideas. To win flow, a pool has to be lovable to every stakeholder: liquidity providers, routers, wallets, vaults, lending markets, and analytics platforms. This talk breaks down the design patterns that make hooks irresistible across the DeFi stack, with concrete examples from dynamic-fee hooks that have already earned ecosystem trust.