User Research 101

​Many entrepreneurs and start ups have a great idea but fail to test and develop those innovations with their intended users, resulting in a product that may not be as desirable as you think. User research, throughout the lifecycle but especially at the early stages, is critical in confirming that there is indeed an appetite for the solution/service/product you are hoping to bring to market, and to ensure that end-user feedback informs design. In this one-hour seminar, you'll learn a) what user research is, b) why you need it, and c) how to do it without breaking the bank. Kevin Shane and Anna Lawton run noodle research + strategy, a Durham-based qualitative research agency, and they come with a combined 30 years of experience working in user research and human-centered design.