

From Cold Calls to Warm Conversations: How to Turn Cold Outreach into Pipeline
Cold email gets attention.
But it doesn’t always convert into conversations.
The best outbound teams don’t rely on email alone — they combine it with well-trained callers and structured follow-ups to turn interest into pipeline.
In this Smartlead Office Hours session, Matthew Lucero (Founder, Anevo Marketing) will break down how to build a calling layer that works alongside your cold email campaigns.
We’ll cover:
• How to hire cold callers the right way
• How to train them to have real conversations
• Call scripts that don’t sound robotic
• How to connect cold email and calling into one system
• How to manage and scale a calling team
If you’re running outbound but struggling to convert replies into meetings, this session will show you what’s missing.
Speaker
Matthew Lucero — Founder, Anevo Marketing
Event Details
📅 Date: March 26, 2026
⏰ Time: 10 AM EST | 8:30 PM IST | 3 PM GMT
📍 Format: Live Smartlead Office Hours
If you’re running outbound and want more meetings from your campaigns, this session will help.