​Persona-Based Evaluation of AI Search Systems

​How do you know if your AI actually works for real users? This session looks at a practical way to evaluate AI and search systems based on different user types, not just metrics.

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​What You’ll Learn • Why strong model performance doesn’t always mean good user experience • What persona-based evaluation is and how to use it • How different users experience the same system differently • How to spot gaps between metrics and real-world value • How to evaluate AI with a product and user-first mindset

​Who It’s For

​Product managers, AI engineers, data scientists, UX professionals, and anyone building user-facing AI systems who wants to create more effective, real-world solutions.

​​About the Instructor

​Uri Goren is an experienced machine learning leader with a strong background in both industry and entrepreneurship. He has worked as a researcher at Fortune 500 companies, including Microsoft, Yahoo, and AT&T, where he contributed to large-scale data and AI initiatives.

Uri has also co-founded several startups. Following the acquisition of BestPractix, a legal search company he co-founded, he went on to establish Argmax, a consulting firm specializing in search and recommendation systems.

In addition to his professional work, Uri is the co-host of ExplAInable, a Hebrew-language podcast focused on machine learning, consistently ranked among the top five technology podcasts in Israel.

​​About the Host

​​Hadas Frank is an AI strategic consultant, AI educator, and Founder of NextGenAI. She works with companies and organizations to help non technical teams adopt AI in the workplace.

​​Hadas has led dozens of AI workshops, lectures, and executive sessions, focusing on productivity, decision making, and real world use cases. Her work bridges AI strategy with measurable impact, without requiring technical backgrounds.

​​This event is hosted by NextGenAI, AI strategic consulting and training helping non technical teams turn AI into practical advantage.

​​Website: https://nextgenaiadvisors.com/