"AI in Marketing" Live Session #12" PR in the AI Era / "Dark AI"
Join us again this month for another live session as we cross the Rubicon for Senior Marketing Leaders in the AI Space
We welcome 2 excellent speakers this month, both called Tom, co-incidentally with two very interesting talks
Dark AI: Why you’re missing 84% of AI’s impact on your customers with Tom Rudnai
New research shows only 16% of AI prompts in complex journeys produce brand citations. Most AEO strategies are optimising for the wrong metric. Categories are won and lost in Dark AI: the invisible conversations that don’t show up in traffic or citations where problems are framed and requirements are built. In this session, you'll learn how LLMs actually surface brands across complex B2B journeys, how to measure and influence the full buyer journey, and how Demand-Genius’ AI can help.
When AI Meets the Media: The Data Behind What Actually Gets Covered
Most PR still runs on instinct — who you know, what feels newsworthy, which journalists you think might bite. AI is changing that. Tom Lawrence built MVPR to bring data and automation to one of marketing's last truly opaque functions, and in this session he'll share what he's learned about what actually drives media coverage — and how AI is making it measurable for the first time. Practical, honest, and zero fluff.
Speakers
Tom Rudnai
Tom has a decade's experience in AI and startups across media, SaaS and consumer technology. As founder of Demand-Genius, he's spent the last two years researching how LLMs actually behave in complex buyer journeys and building the tools to help marketing teams act on it.
Tom Lawrence
Tom Lawrence is the Founder & CEO of MVPR, a PR agency built for the AI era. A former Edelman director and startup CMO, Tom spent nearly a decade watching PR resist data-driven thinking — then built a platform to fix it. MVPR uses AI and journalist data to help companies get coverage they can actually explain and replicate. Named one of the UK's top PR agencies for startups by Silicon Canals in 2024.