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Beauty in the Age of AI: Ground Floor [Webinar]
The beauty industry is evolving faster than ever. The brands that win are the ones who can see what is coming next and adapt in real time.
Join Anna Mayo, VP of Beauty at NielsenIQ, and Kat Garcia, Co-founder & Co-CEO at Ground for a live, data-driven session revealing the most important insights shaping beauty in 2025 and how to turn them into revenue growth.
We will explore where the real opportunities are right now, from the fastest-growing subcategories to the shifting role of subscriptions, and how age-specific strategies are influencing product development and marketing. Then, we will share how leading beauty brands are using AI-powered hyperpersonalization to scale DTC channels and drive measurable results.
What You’ll Learn:
The latest ecommerce growth stats for beauty in 2025
The most promising and fastest-growing subcategories
Subscription order trends by category
Strategies that work best for different age targets
Why a strong DTC presence is more critical than ever in the age of AI
How brands are hyperpersonalizing at scale to convert and retain customers
Who Should Attend: Beauty brand marketers, founders, growth leaders, and operators who want to combine industry data with cutting-edge strategies to grow smarter and faster.
Speakers:
Anna Mayo – VP of Beauty, NielsenIQ. Anna is an innovative thought leader in beauty and personal care retailing. She partners with leading brands to develop solutions, leverage new technology, and identify unmet consumer needs, with insights featured in Women’s Wear Daily and FOX Business.
Kat Garcia – Co-founder & Co-CEO, Ground. Kat is a seasoned growth and ecommerce strategist turned AI founder. With a background leading go-to-market and digital growth initiatives at BCG Digital Ventures, she’s helped scale startups and enterprise ventures across fintech, CPG, and retail. Today, she’s the co-founder and co-CEO of Ground, an AI revenue platform helping consumer brands unlock untapped growth. One of only 90 Latinas to raise over $1M in the U.S., Kat blends creativity, brand storytelling, and technical depth to shape the future of commerce.