AI & HR/MARKETING
✨Exclusively for UG Final Years MBA/ MA-Business Analytics/ Management/ HR / Operations Students 💼
✨📜 Digital Certificate will be provided to all participants✨
AI in HR and Marketing: Transforming the Future of Business Functions is a one-day academic–industry collaborative learning experience designed exclusively for 1st-year management students 🎓
📅 Date: 25th March 2026
🕘 Time: 9:00 AM – 3:30 PM
📍 Venue: ZUNTRA DIGITAL, Chennai
Organized by Zuntra Digital Private Limited, this program introduces students to how Artificial Intelligence 🤖 and Automation are transforming core business functions such as Human Resources and Marketing. The event focuses on building early-stage awareness, practical understanding, and industry relevance in a structured academic setting 📊
The day features an introduction session, expert-led discussions 🎤, a focused AI, Automation & HR–Marketing Quickshop, and an AI-enabled HR & Marketing Innovation Hackathon 💡 where students will work in teams (maximum of 5 members per team) to identify, analyze, and solve real-world business challenges. Final ideas and strategies will be evaluated in a structured judging round by professionals from HR, Marketing, and Technology backgrounds 🧠
This initiative strengthens industry–academia collaboration and bridges the gap between classroom learning and real-world business expectations while encouraging analytical thinking, collaboration, innovation, and responsible AI usage among first-year students 🚀
👥 Who Can Attend
✔️Graduate and Final Year Undergraduate Students only
✔️Maximum of 5 teams per college
🎯 What You’ll Gain
✔️ Foundational understanding of AI & Automation in HR & Marketing 🤖
✔️ Exposure to ethical, fair, and inclusive AI applications
✔️ Practical problem discovery and solution-building experience 🤝
✔️ Industry-reviewed strategy presentation experience
✔️ Digital Certificate of Participation 📜
🧠 Hackathon Overview
🎯 Challenge Format
Participants can identify and define their own HR or Marketing challenge within the given sectors. The focus is on problem discovery, analytical thinking, and developing an AI-driven solution approach.
📊 Presentation Format
Teams may prepare their PowerPoint presentation either during the event or prior to the event, based on their research and preparation.
🏢 Sectors
Each team will focus on one business area such as:
🍽️ FMB & Retail
💻 Technology
🚚 Logistics
🏛️ Public Sector & Compliance
📈 Consulting
🏭 Manufacturing
📝 Evaluation Criteria
Pitches will be assessed based on:
✔️ Problem clarity and relevance
✔️ Strategic approach
✔️ Innovation and creativity
✔️ Feasibility of implementation
✔️ Responsible AI usage
✔️ Measurable business impact 📊💡
⚠️ Important Instructions
💻 Each team should have atleast 2 well operating laptops
💾 A pen drive is mandatory, as proper network connectivity will not be available
🍽️ Lunch will not be provided
👥 Team size: Up to 5 members
🏫 Maximum of 5 teams allowed per college