Everything I Know About Newsletters (Online)
Over the past few months, I've kept bumping into founders of all kinds who are trying to start newsletters.
Sometimes, as a media business on its own. More often, as a way of building authority and staying top of mind for clients.
I've spent years in this space and have a few thoughts that may help, so I wanted to host this to talk through…
The universal model newsletters use to make money
The three growth levers, and how to think about them
What makes a valuable audience and when to monetize
The tech stack (just what you need to know)
Things I wish I’d done sooner
Open Q&A, etc.
If you don’t know me: My name’s Ethan Brooks, and I’m the creator of The Austin Business Review. Before that, I spent years writing for The Hustle, where I also wrote this book on how newsletter businesses work.
I’ve been refining these ideas over the course of the last half-decade or so, so if you’re a business owner working on your newsletter, come on out.