Strategic Product Management & Go-to-Market Execution
Strategic Product Management & Go-to-Market Execution.
This workshop explores how strategic product management frameworks translate into real market execution, particularly in retail and technology-driven environments.
Drawing from years of experience working with product ecosystems and retailers, the session examines how organizations move from product strategy to effective go-to-market execution through forecasting, automation, and emerging technologies.
Topics include:
• Strategic product and services management
• Forecasting and demand planning
• Product roadmap development and prioritization
• Automation of operational processes
• Integrating AI and emerging technologies into product and retail workflows
• Bridging product strategy with real retail execution
The workshop is grounded in real-world experience managing and launching physical products in retail environments, integrating disciplines such as product management, demand planning, commercial execution, and process automation. The strategic frameworks presented are applicable to both physical and digital products, as well as technology-driven businesses.
The session will combine concise conceptual frameworks with practical examples of how these approaches can be implemented in real operational environments, with a strong emphasis on execution and real-world application.
As part of the workshop, participants will be organized into small working groups and assigned a practical case study related to product strategy, forecasting, or go-to-market execution. Each group will analyze the scenario and discuss possible approaches within their team while applying the frameworks presented during the session.
Questions and discussions will be addressed within each working group to encourage focused analysis and practical problem solving.
The presentation will be delivered in both English and Spanish when needed, facilitating participation from the broader community while maintaining the flow of the session.
An optional digital communication channel will be opened after the workshop to allow participants to continue the discussion, share questions, and follow up on topics of interest.
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