Typography That Speaks: How Letterforms Shape Brand Character

​A practical workshop on choosing, adjusting and shaping letterforms so they communicate brand goals more clearly and more memorably.

This hands-on workshop explores how typography can help brands speak more clearly and memorably. Participants will learn how to choose, adjust and build letterforms that better match a brand’s tone, goals and audience.

Rather than focusing on case studies, the session offers practical guidance, visual analysis and simple exercises around proportion, contrast, rhythm, personality and brand fit. It is designed for designers who want a more strategic and expressive approach to typography.