Typography That Speaks: How Letterforms Shape Brand Character

​🤔 Can you imagine a world where typography doesn't exist? Us neither.

OMV, Lipton, KIKO Milano, Silverstone are just a few brands that couldn't look or feel the way they do without the right typeface. Typography shapes how a brand speaks, connects, and makes a lasting impression.

This hands-on workshop explores how typography can help brands speak more clearly and memorably from their logotype and headlines to the body text. Participants will learn how to choose, adjust and build letterforms that better match a brand’s tone, goals and audience.

Rather than focusing on case studies, the session offers practical guidance, visual analysis and simple exercises around proportion, contrast, rhythm, personality and brand fit. It is designed for designers who want a more strategic and expressive approach to typography.