TIKTOK SHOP Masterclass

​Kaizen is hosting an in-person session for marketers and ecommerce leaders who want to understand the opportunity behind TikTok Shop. Led by our Social Media Lead Amanda Easter, this masterclass will explore consumer adoption, practical strategies, and the steps brands need to take to succeed on the platform.

​The morning begins with breakfast and networking, followed by a working session where we’ll share the latest consumer data, why TikTok Shop is growing so rapidly, and how to use it to drive both sales and brand visibility. You’ll gain insight into what consumers really think about TikTok Shop, why purchase behaviour is shifting, and which best practices will make your brand stand out. The format is interactive and encourages open discussion with peers.

​Every participant will also receive the option of a free audit, offering tailored insights into your current set-up, audience potential, and revenue opportunities.

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Why attend

​This session will give you:

• ​Clear guidance on how TikTok Shop works and why it matters for brands in 2025

• ​The latest consumer data, including adoption rates and purchase intent for the next 6 months

• ​Actionable tips to optimise your TikTok Shop strategy and creative approach

• ​The chance to learn directly from peers in a small group environment

• ​Access to a personalised audit