HTTP 402 AMA: "Stop Pricing the Cheese: Monetizing Software Like Recipes, Not Parts" with Jeffrey Goldberg (Qlik)

​As monetization gets more granular, many teams head in the wrong direction, tracking and reporting every tiny ingredient inside the product. But customers don’t buy tomatoes, pickles, and lettuce. They buy sandwiches.

​In this HTTP 402 community AMA, we’ll unpack what it really takes to design pricing and packaging that feels simple to customers while staying flexible under the hood. Our guest, Jeffrey Goldberg, Director of Product Management at Qlik, will walk through how his team consolidated legacy entitlement systems, shifted from seat-based plans to consumption and credits, and then adapted again for AI, all while keeping the business view simple and the engineering architecture resilient.

​If you’re wrestling with complexity in pricing, entitlements, credits, or AI usage, and trying to avoid building an unmaintainable mess, this conversation is for you. Bring your questions. This one’s meant to be practical, honest, and deeply technical.