ASFB × Bergstrand breakfast: The ASFB Sustainability Guidelines

​Dear community,

​Join us at Soho House Stockholm for a breakfast marking the introduction of the ASFB Sustainability Guidelines, developed in collaboration with Bergstrand Consultancy.

​Grounded in the ASFB Triangle, the framework outlines a shared baseline across traceability, social standards, environmental impact, materials, and circularity, designed to support member brands in aligning with evolving industry and regulatory expectations. 

​Agenda

• ​Introduction to the ASFB Sustainability Guidelines

• ​Walkthrough of structure, intent, and practical application by Bergstrand Consultancy

• ​Perspectives from leading ASFB member brands

• ​Discussion on how the guidelines translate into operational and creative decisions

​The session is intended as a working introduction. A moment to establish a common direction, clarify expectations, and open up for continued dialogue across the membership.