GTM for Non-Obvious Markets

​Join Plug In Ventures and Ahmed Mirza for a workshop on GTM for Non-Obvious Markets. We’ll cover how to build a go-to-market motion in spaces where buyers aren’t easily found online, pricing is opaque, and referrals matter more than SEO. Think: govtech, infrastructure tools, and manufacturing.

​Founders will gain a step-by-step view of how to navigate these complex markets, from identifying decision-makers to shaping pricing strategies and leveraging trusted networks. Whether you’re breaking into an overlooked industry or scaling in a hard-to-penetrate sector, this session will show you how to create a GTM strategy that’s both practical and powerful.