​If you know me, you know that I believe there is no good case study without strong storytelling and a crisp narrative.

​And while there are many talented and really experienced designers and researchers out there, most of you struggle with presenting your work in this way.

​While the market is full of tools, there are not too many that can actually help you with this task.

​You have done the work, have exciting projects, and have a lot of information to tell, but you have no idea where to start and how to actually make it crispy.

​You've wasted hours on rewriting and repositioning texts on your portfolio. And it's still not flowing well.

​Well, tonight we fixed that. With Gamma and me.

​Because doing the work is the hard part. Talking about it shouldn't be, and Gamma helps you with it.

​My goal is to show you that you can go from zero to one in minutes.

​One to done in the hour that follows.

​What will we do:

​1. The skeleton. I'll walk you through the structure of a case study that hiring managers actually read — what goes where, why, and in what order. This is the IP I use when reviewing portfolios at hiring time.

​2. Drop your content in. You'll map your own project text onto that skeleton — live, in a doc, in real time. You see the story take shape.

​3. Build with Gamma. We move into Gamma together. You turn your skeleton into a structured, designed case study in minutes. I'll show you where to spend your craft time — the hero, the polish, the details that stop the scroll.

​You leave with a case study that's taken more shape in one hour than it would have after a weekend of manual work.

​This is the session for you if:

• ​You have projects you're proud of and no case studies to show for them

• ​You've been paralysed by "it's not perfect yet"

• ​You can write the content, but can't figure out the flow

• ​You keep losing full weekends to interview decks

• ​You're pivoting and need a case study that reflects who you are now, not five years ago

​What you'll leave with

• ​A case study, structured and designed — your v1, built live, ready to polish and ship

• ​A repeatable workflow — for the next case study, and for every interview deck after this one

• ​Lena's case study structure — the exact shape she looks for when reviewing portfolios at hiring time

• ​A clean next-step — the 30-60-minute edit that takes your v1 from draft to something you'd actually put on your site

​Who's speaking

​Lena Kul — Founder @ kuːl After 8+ years of hiring senior designers and leaders at Miro, Wise, N26 and 10+ companies, Lena has reviewed thousands of case studies — and rejected most. She knows exactly what recruiters and hiring managers read in the first 5 seconds, and what gets their attention vs. what does not.

​Why now

​This is part of a new season of bi-weekly live sessions, each built around one of three pillars that decide whether your career moves in 2026:

​Craft · Network · Positioning.

​This session sits at the intersection of Craft + Positioning — because a great case study isn't just a demonstration of what you can do (craft). It's how hiring managers place you before they ever meet you (positioning). Gamma handles the shape so you can focus on both.

​Save your seat.

​​P.S. Your email will be added to my email list so you never miss the updates about similar sessions or promotions. You can always unsubscribe later 🖤