

Building a New Paradigm: Unleashing Feminine Consciousness
An Interactive Event with Yasmine McDougall Sterea, Founder of Free Free
Free Free is an award-winning global eco-system founded in 2018 by ex-Vogue Editor and Harvard Graduate Yasmine McDougall Sterea. Working through three interconnected pillars—Enterprise, World Club, and Foundation—Free Free empowers humanity and institutions like Unilever, Google, and L'Oreal to make change by teaching a new paradigm of consciousness, creativity and innovation. Bridging wellness, community and direct action.
Free Free aims to transform the lives of more than 1 million people by 2030 through consciousness, creativity and innovation.
What to Expect
Discover how balancing feminine consciousness in individuals and organisations through creativity, innovation and solutions can transform our world. This intimate, interactive workshop will introduce you to the groundbreaking Free Free Methodology that already has impacted over 50,000 people around the world with over $70M social impact.
In this immersive 90-minute experience you will:
Learn and practice the three-step proven Free Free Methodology that blends neuroscience, mindfulness, and creativity, social justice principles, the Women, Peace and Security UN framework, and fashion, art, sound, and creativity. It’s a non-therapeutic, educational methodology in a 3 step formula
Participate in guided exercises to access your own feminine consciousness (regardless of gender)
Connect with like-minded changemakers and potential collaborators
Leave with practical tools to implement in your personal and professional life
"We empower humanity, primarily women and girls, to free themselves from within and come together as leaders, to free the world" — Yasmine McDougall Sterea
Who Should Attend
Business leaders seeking innovative approaches to organisational culture
Change-makers committed to social impact
Individuals on a journey of personal transformation
Anyone interested in balancing masculine and feminine energies in leadership.
Join Us
Whether you're a leader, or changemaker, Free Free offers tools and support to undress your wounds, let go of perfection, and make a bigger impact in the world.
Limited to just 50 participants to ensure a personal experience.
LEARN MORE ABOUT FREE FREE www.freefreeworld.org
"In a world that's unstable and uncertain, we aim to reclaim and grow feminine perspective, balanced with the masculine, bringing transformational thinking to transform lives worldwide.”