🔫 How to Fire Yourself from Sales
You built the pipeline. You know the pitch. You close the big deals.
And that's exactly the problem.
Every founder hits the moment when they realize: I am the bottleneck. The business can't scale because the sales motion lives in your head — and no one else can replicate it.
This evening is about fixing that. Not with more headcount. With discipline, systems, and a framework for transferring what only you know into something your team can actually run.
🎙️ Featured Speaker: Sam Goodner Serial Entrepreneur · Angel Investor · Author · Business Coach
🏗️ Founded Catapult Systems — grew to 450+ employees and 10 offices before a successful acquisition
🦄 Investor & CSO at FlashParking — scaled from 12 to 800+ employees across 6 countries, reaching $1B+ valuation
📘 Author of Like Clockwork — a framework for running your business with precision and predictability
🎯 Currently coaching CEOs of $10M–$250M companies through FreeScale Coaching
Sam has lived this transition twice. He'll tell you exactly what it takes.
🔬 What We'll Cover:
✅ The Founder Ceiling — Why the instincts that built your first million will stall your growth
✅ Transferring the Magic — How to turn founder intuition into a repeatable, trainable sales process
✅ Systems Before Headcount — Why hiring more salespeople before fixing your system just accelerates chaos
✅ The $10M → $100M Shift — What has to structurally change in your GTM motion as you grow
🎤 Moderator: Valentyn Yaromenko CEO of White Sales & Big Sister AI — operating 100% remotely for 8+ years and building AI-powered sales performance tools.
📋 Agenda:
6:00 – 6:40 PM — Doors open. Networking, drinks & snacks
6:40 – 7:40 PM — From Founder to Force — Conversation with speakers
7:40 – 8:30 PM — Community networking
🤝 Hosts and Sponsors:
Big Sister AI — the Revenue Governance Layer. We analyze every customer interaction (calls, emails, CRM) to generate an objective 0-100 Sales Score that enforces your playbook and predicts outcomes
Connectd — links startups with top advisors and fractional talent, helping founders scale smarter with flexible expertise and a trusted, global community. Sign up is free, and there are no recruitment fees
Station Austin — the center of gravity for entrepreneurs in Texas, connecting founders with their first investors, employees, mentors, and customers. To sign up for a membership, click here