

Arāya Ventures Masterclass Series - Storytelling as a Distribution Engine
At Arāya Ventures, we see the same pattern across our portfolio. Good products do not automatically spread. Growth depends on whether people understand what you do, remember it, and repeat it to others.
This session is about using storytelling to drive distribution. It is the system that decides how your company moves through people, networks, and markets.
We’re joined by Mark Adams, a serial entrepreneur and cultural architect. Mark has advised over 150 global figures across entertainment, politics, and business, from Taylor Swift and Tom Cruise to Barack Obama and Buckingham Palace. He co-founded VICE Media Group and Codec, and now advises companies like Gymshark, Headspace, and Ocean Bottle. He has helped shape some of the most influential media and cultural moments of the last two decades.
In this masterclass, Mark will show how founders can design stories that carry their product into the world.
This session is for founders who want to learn how to move their companies through people. Sign up now and bring your questions!