synthetics. - AI & market research in the creative process
synthetics. is about using AI to create better creative work for your target audience, faster.
Hosted by WIN-CI × Minds × YYYYYYY.STUDIO.
An evening for creative teams, brands and the people behind their AI tools. Explore how audience insights and generative AI turn a real brief into work that resonates.
Moderation: → Bonsuk Awani — Head of AI Research & Development, Primefold
A real brief. A major brand. The full creative process.
dm, Europe’s largest drugstore retailer, joins us as our official case partner.
The challenge: relaunching its beverage brand, Ivorell.
Go behind the scenes as WIN-CI develops the packaging, Minds tests creative concepts with synthetic target audiences, and YYYYYYY.STUDIO produces an AI-generated commercial before the physical product even exists.
Presentation by:
→ Melvin Fahl — Chief Strategy Officer, WIN Creating Images
→ Niklas Kant— Head of Growth, Minds
→ Younes Mohammadi — Co-Founder, yyyyyyy.studio
From the first brief to the finished film, discover how audience feedback shapes creative decisions and how the workflow compares with conventional research and production on cost and speed.
Roundtable:
→ Julian Bauer — Co-Founder, Overnice
→ Tim Gelzleichter — Head of Digital, WIN Creating Images
→ Maria Elenkina — Director Data & Media Strategy, Jung von Matt NECKAR
→ Alexander Doudkin — Co-Founder & CEO, Minds
→ Bonsuk Awani — Head of AI Research & Development, Primefold
→ Younes Mohammadi — Co-Founder, yyyyyyy.studio
Meet the people putting AI into practice, exchange ideas and stay for good house music.
It's on us.
Expect an industry roundtable, live video prompting and practical input for your next project.
Free drinks. Free snacks.
Meet the people putting AI into practice, exchange ideas and stay for good house music.
The evening, from first handshakes to the last track.
18:00 · Doors open and arrivals
18:45 · Introduction
19:00 · The dm "Ivorell case", followed by Q&A
20:00 · Expert roundtable
20:45 · Networking, snacks and drinks
21:15 · DJ set and afterparty
Join synthetics.
Capacity is limited. Most guests are invited personally, with a small number of places available via Luma. Registration is subject to approval.
12 November 2026 · 18:00 · studio20, Berlin-Kreuzberg
This event is supported by https://xdnet.work/. Explore more at https://substack.com/@xdnetwork.