đź’ˇ Product Circle â• Chat - Become Customer-Centric with Outcome-Driven Innovation with Tony Ulwick
​Welcome to 💡 Product Circle ╠Chat on
đź•• Tuesday 23 September 2025 at 6pm (EDT - NY)
đź•• Wednesday 24 September 2025 at 8am (AEST - Sydney)
​​Topic: Become Customer-Centric with Outcome-Driven Innovation
​Most companies fail at innovation because they can’t even agree on what a customer need is. While 95% of innovation projects fail using traditional methods, Tony Ulwick’s Outcome-Driven Innovation® (ODI) process achieves an 86% success rate—making innovation 5x more predictable.
​In this chat, Tony will show you how to:
âś… Transform innovation from guesswork into science
âś… Focus on the job customers are trying to get done (not just the product or persona)
âś… Uncover the hidden metrics customers use to measure success
âś… Identify underserved market segments competitors miss
âś… Create products customers actually want to buy
​Whether you’re launching new products, entering new markets, or trying to disrupt incumbents, this framework will help you stop shooting in the dark—and start hitting the target.
​About Tony Ulwick
​Tony Ulwick is the pioneer of Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and founder of Strategyn, a strategy and innovation consulting firm.
​He’s applied ODI at some of the world’s leading companies across nearly every industry, consistently driving breakthrough innovations with success rates 5x the industry average.
​📚 Author of What Customers Want and JOBS TO BE DONE: Theory to Practice
đź“° Published in Harvard Business Review and MIT Sloan Management Review
🏆 Called “the Deming of innovation” by Philip Kotler
​
Zoom Link: See invite
​✨Attend and WIN ✨
​You know we always have something special to giveaway at every chat. This one is no different!
✨Virtual Networking ✨
​The first hour of the Chat will be recorded. Afterward, stay on for live networking with product and tech peers from around the world—no recording, just meaningful connections.
Mark your calendar, bring your questions for Tony!
✨Refer a Friend✨
​Think this is valuable, refer a friend via Luma and earn a discount code to be used at the next Chat. 10% OFF for every referral (got 10 friends? Get a free pass)
✨Huge Speakers Booked✨
​We have great global product speakers booked every second week in 2025!
​If you missed our past speakers, catch up on the recordings with Christian Idiodi, Rich Mironov, Jason Knight, April Dunford, Bob Moesta and many other Leaders!
​All Product Circle Chat recording will be posted at https://theproductvenn.substack.com/
​thanks,
​Irene
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Irene Liakos
​Product
[email protected]
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