​This workshop will highlight the impact of practical storytelling techniques to help sharpen your message, engage stakeholders, and keep conversations moving forward.

​You’ll learn how to clearly articulate your value, tailor your message to different audiences, and communicate with confidence in high-stakes moments. Whether you’re pitching, networking, or leading a team, these skills will help you communicate with greater clarity and purpose.

​Led by Rory McGloin Ph.D.

​Dr. Rory McGloin, Ph.D. is an award-winning business communication professor at UConn. He holds a tenured appointment with the Department of Communication and is also a Visiting Professor at Ulster University in Belfast, Northern Ireland. Rory’s career in higher education spans 20+ years, including engagements with over 10,000 learners to-date and 39 peer-reviewed publications.

​Additionally, Rory serves as the Associate Director of Entrepreneurial Communication and Research at CCEI.

​His current academic research is focused on the process of training and development, examining the influence of individual identities and values on perceptions of a program’s impact. He is also interested in developing the business communication skills of entrepreneurs and executives and conducts research that examines how mindsets and motivations influence participant outcomes.

​Rory also mentors Master’s and Ph.D. students who are interested in organizational communication, professional development, and entrepreneurship. He continues to share his passion with students in the classroom as he leads courses on professional and business communication for many of UConn’s top-ranked programs.

​About Traction Workshops

​Ten workshops will be offered each academic year to support entrepreneurs at various stages of building a business idea. These workshops are open to all UConn students, and are led by experienced entrepreneurs, CCEI instructors, and UConn faculty. Learn more about the program at ccei.uconn.edu/traction.