AI-First Email Marketing
Most marketing teams already use AI to write their emails and help plan their campaigns, but the rest is still very much manual: campaigns set up by hand, emails built one by one, audiences manually segmented. The creative part got automated but now you and your team are left with the boring stuff, when it should be the other way around.
This workshop shows how to make that flip. You'll see AI set up entire campaigns, build the actual email templates, rework sequences based on real A/B test results, and act on performance data on its own, so your team's time goes to strategy and ideas instead of setup and admin.
Jan will be joined by Giorgio Leonardi, a Marketing Automation Specialist at Customer.io. He lives and breathes this at one of the most capable email platforms out there, and he'll demo the exact workflows his growth team runs in production, live.
What you'll see:
Newsletter automation: pull from your YouTube channel and community each week, then write and assemble the newsletter automatically
Evergreen campaign refactoring: AI samples the audience, generates variations, and deploys the best one, so campaigns get a little better every week
Dormant lead reactivation: when someone goes quiet, AI classifies their full history and writes a personalised subject line, with no one touching it
Churn prediction and win-back: AI reads account data to flag at-risk customers, then triggers targeted outreach before they leave
Who this is for:
CRM, lifecycle, and marketing managers who want AI-native campaign workflows
Founders, solopreneurs, and agency owners setting up email systems for their teams
Anyone who wants to see how far AI can run email marketing today
This is a free 90-minute live workshop with time for Q&A.