Web3 Marketing: Mini hack a Web3 Campaign in 1 hour
Ever wondered how marketing works in Web3? Unlike traditional businesses, Web3 has a unique environment that makes it very different to target: decentralized projects, communities, financial incentives or memes are just a few that stand out.
About the Workshop
In this 1-hour crash course, we’ll give you a taste of what it’s like to launch a Web3 campaign from scratch.
No boring theory, you’ll walk away with:
An understanding of the key mindset shifts in web3 marketing.
Hands-on experience prototyping a go-to-market idea in just 30 minutes.
Feedback from experienced marketers and founders working in the space.
What you’ll do
Your challenge will be to design one creative growth hack to help a project get its first 200 subscribers.
You’ll have time to brainstorm, share your plan, and get feedback on how it fits (or doesn’t fit) in web3.
No prior web3 experience required. Just curiosity, creativity, and a willingness to experiment.
Who Should Join
Students, junior marketers, and fresh grads curious about Web3.
Anyone looking to break into social media, community, or growth roles in the crypto space.
Creative minds who like fast challenges and want to learn by doing.
Why Attend?
Besides learning how marketing works in Web3, you’ll also get to meet the team behind LayerX, a startup building the future of hackathons and web3 ecosystems.
Oh and almost forgot... there’s great food and a beautiful view of the beach waiting for you :)
Hosts
👤 Carlos Mendes — Head of Marketing at LayerX
👤 Mário Alves — CEO & Co-founder of LayerX
⚡ Limited spots. Sign up now and join us for a fun, fast-paced crash course in web3 growth.