Business & Nature Solutions: Lower-Impact Beauty - From Evidence to Everyday Action
Monkey Rock: A Species Corner for Nature at Climate Hub Davos is a temporary public art installation presented during World Economic Forum week in Davos.
============================================
This session explores what it really takes to materially lower the beauty sector’s environmental footprint - moving beyond product innovation alone to address culture, confidence and demand.
Using H2NO as a live case study, the panel will examine how collaboration between brands, scientists, evidence providers and communications experts can create a practical delivery model for change - one that no single actor could achieve alone.
The discussion will focus on:
Where the biggest environmental gains in beauty can realistically be made
Why evidence and product innovation must be paired with cultural and behavioural change
How communications and creativity can help normalise lower-impact choices
What this delivery model could unlock next - and what brands, retailers and partners can do in the next 12–24 months to drive real, scalable impact
This is a practical, solutions-focused conversation — and an invitation to help shape the next stage of action.
Speakers
Emmanuel Hembert – Global Lead, Cosmetics, Personal Care & Pharma, Quantis
Kim Fenn – Sustainability Project Lead, Elemis
Ruth Andrade – Environmental Partner & Spokesperson, Lush
Katie Gilbert – Managing Director, Global & Social Issues, M+C Saatchi
About H2NO
H2NO is a collaborative initiative led by WRAP and the Nature & Climate Impact Team at the University of Exeter, working with industry partners, NGOs and creative agencies to accelerate the adoption of water-wise (solid and concentrated) beauty and personal care products — and help make them the social norm.
Find out more here: h2no.uk
============================================
The installation was conceived by Joep van Lieshout and Prof. Gail Whiteman.
Climate Basecamp, Atelier Van Lieshout and Cats Do Climate are thankful to Minderoo Foundation, GreenUp, Climate Hub Davos, Arctic Basecamp, and the Nature and Climate Impact Team at the University of Exeter for their support, contributions and tireless work to bring the Monkey to Davos. Thank you.
These events may be recorded. By participating in the event, you consent to audio and possible video capture. These recordings may be used for various purposes including research, promotional and documentation. If you have any concerns, please reach out to us at [email protected]