The AI Visibility Playbook Built on 1.1M Responses (tool included!)
We ran 1.1M observations across ChatGPT, Perplexity, Gemini, and Google AI in a multi month study — 27,142 domains, 313 features — to see what actually drives citations.
One finding changes how you should do AEO… Every vendor optimizes for something different. Perplexity leans on freshness. ChatGPT leans on credibility. Gemini loves LLM.txt. Google AI favors lastmod. Most AEO advice treats "AI search" as one thing. It isn't.
We built CheckThat to track this at scale. In this workshop we're sharing the research and walking you through the exact audit we run for companies like Ramp, Lovable, Augment Code, and Webflow — which signals to fix for which engine, and how to run it yourself. Our clients are already using this playbook to dominate. Augment Code went from invisible in AI search to cited #1 for "best AI coding tool for enterprise" in four months.
📋 Here's What We'll Cover
Vendor-by-Vendor Signals: Which levers each engine actually rewards — freshness, credibility, LLM.txt, lastmod — so you stop optimizing for the wrong thing
Run the Audit Live: We'll pull up real brands in CheckThat and score visibility + citation by engine, so you see the gap between "showing up" and "getting cited"
Prompt Strategy That Fits the Engine: How to map prompts and content to what ChatGPT vs. Perplexity vs. Gemini actually cite, using the same intent framework we use for clients
Fix What's Broken: Concrete changes — page structure, metadata, LLM.txt, recency — that move the needle on the engine that matters most for your buyers
Ongoing Monitoring: How to set up CheckThat so you see when answers shift and which changes drive citations, not just traffic
CheckThat Setup: Live walkthrough so you leave with a working dashboard and the research-backed playbook
🎯 Research → Proof → Action
Stop guessing where to invest — 1.1M observations, 27K domains, 4 engines → decisions from data, not opinion.
Spend time on engines that actually cite — filtered low-citation engines → focus on where buyers get answers.
Optimize the signals that move the needle — 313 features, signal vs. noise → fix what gets you cited.
Stay current as the landscape shifts — study runs monthly → see changes and adapt before competitors.
🎁 Everyone Who Attends Gets
Free CheckThat account — see how your brand shows up across every major AI. Access you could pay hundreds for but we’re giving it to you for free.
🚀 AI Led Growth Community Members ALSO get access to
AI Visibility Research Summary — the vendor-specific citation signals and methodology, so you can prioritize by engine
Full replay — even if you can't make it live
It's free. It's tactical. And it's built for growth marketers who care about getting cited.