Fin x Attio: How Modern GTM Teams Sell with AI (Virtual)
AI is starting to reshape how go-to-market teams operate, shifting from tools that assist work to technology that can autonomously take action.
But most GTM experiences are still built on fragmented workflows: forms, handoffs, lost context, and delayed follow-up. Each step introduces friction, slowing teams down and breaking the flow of customer engagement.
The opportunity (and challenge) is to design GTM systems that can engage in real time, carry context across interactions, and progress deals forward without needing teams to step in at every stage.
In this session, Rati Zvirawa (Fin) and Nicolas Sharp (Attio) go deep on what it takes to build agentic GTM experiences: how AI is reshaping customer interactions and revenue workflows, and what it takes to make these systems reliable and trusted in practice.
They’ll also share an exclusive first look at a new product from the team behind Fin.
What you'll learn:
How AI is reshaping modern go-to-market experiences
The importance of shared context across systems and interactions
How to design for trust and control as AI takes on more execution
Speakers:
Rati Zvirawa – Senior Director of AI Product Management, Fin
Nicolas Sharp – Founder & CEO, Attio
Who should attend:
Forward-thinking Sales, Revenue and Marketing leaders navigating how to introduce AI into their GTM motions.
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