What Your Positioning Strategy Actually Costs You: LIVE Workshop with Fletch PMM
Most marketers treat positioning as a messaging exercise. It's not.
Join Jason Gong (VP of Growth at GrowthX AI) and Rob Kaminski (Co-Founder of Fletch PMM) for a workshop that reveals what happens after you pick your positioning: the content calendar changes, your event strategy shifts, and entire audience segments either open up or close off.
Rob will walk through something most positioning consultants won't show you: how the same company can execute two completely different positioning strategies—and why each choice creates fundamentally different go-to-market requirements.
This isn't theory. Fletch has completed 500+ positioning projects for companies like Notion, Superhuman, and GitLab. They've seen this play out repeatedly. Positioning determines your entire go-to-market strategy. Make sure you understand yours.
What we'll cover
The Two Positioning Paths: See the same company execute two completely different positioning strategies—one broad, one narrow—and understand why each requires a fundamentally different GTM approach
What Actually Changes: The specific messaging, content types, events, and audiences that shift based on your positioning choice (with real examples)
The Strategic Trade-Offs: Navigate the tension between focused messaging and TAM coverage, single narrative vs. multiple campaigns, and when each approach wins
The Viral Exception: Why companies like Notion can maintain thousands of micro-positionings (and when you absolutely cannot)
AI Search & Authority Building: How positioning decisions impact your discoverability and authority in the age of AI-powered search
What You'll Walk Away With
Walk away with a clear lens to evaluate your own positioning decisions and their downstream implications
An understanding of how positioning choice creates downstream implications for your entire go-to-market
The specific trade-offs between focused positioning vs. broad market coverage
Examples of what each positioning strategy actually looks like in practice
The ability to evaluate your own positioning decisions with more clarity
AI-Led Growth Community Members unlock:
Same day access to the full workshop recording.
…and more member-only tools only available in the Community.
Who Should Attend
This workshop is for marketers who:
Are being asked to create content for multiple audiences and feeling stretched thin
Are debating whether to go broad or narrow with positioning
Anyone who wants to understand the real implications of positioning decisions (not just the ambiguous theory)