Cover Image for Monthly Meetup - PaymentGenes Consultancy & Adyen | Agentic Commerce: Opportunity or Disruption for Merchants?
Cover Image for Monthly Meetup - PaymentGenes Consultancy & Adyen | Agentic Commerce: Opportunity or Disruption for Merchants?
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Monthly Meetup - PaymentGenes Consultancy & Adyen | Agentic Commerce: Opportunity or Disruption for Merchants?

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​The monthly meetup offers a space to exchange insights on the latest fintech trends and developments. Each session features discussions on industry shifts, market performance, and forward-looking forecasts, helping you stay informed and connected.

Agentic Commerce: Opportunity or Disruption for Merchants?

AI agents are beginning to participate directly in commerce: searching, comparing, and completing transactions on behalf of consumers. For merchants, this introduces a fundamental shift in how demand may arrive: not through traditional storefronts, but through autonomous agents and conversational interfaces. This discussion explores how merchants are evaluating the rise of agentic commerce, what questions remain unanswered, and what infrastructure must evolve for agent-mediated transactions to become mainstream.

Topics covered in the discussion:

  • Merchant Preparedness: How prepared are merchants and the wider commerce ecosystem for agentic commerce?

  • Merchant Expectations: What are the key questions merchants need answered before opening their inventories to agentic flows?

  • Infrastructure: What infrastructural gaps do we currently face that inhibit the acceleration of agentic commerce?

  • Discovery & Distribution: How might product discovery change when agents, not humans, become the primary interface to commerce?

  • Trust & Control: How can merchants maintain price integrity, brand experience, loyalty and fraud protection when transactions are initiated by autonomous agents?

Agenda

17:00 - 17:30 - Walk-In and registration

​17:30 - 19:00 - Presentations and Q&A

  • Mattia Zanella, Head of Tech Partnerships, Adyen

  • Sameer Verma, Manager, PaymentGenes Consultancy

19:00 - 20:30 - Drinks and networking

Location
Club Birdies
Pilotenstraat 41, 1059 CH Amsterdam, Netherlands
Avatar for Holland Fintech Association
123 Went