Selling to the Technical C-Suite

​Getting in front of a CTO or CISO is one thing. Actually earning their trust is another. Ian Witthoeft has spent his career navigating technical buyers at the executive level, and he's joining us to talk about what changes when the person across the table knows as much - or more - than you do. Credibility, preparation, and the moments where technical depth either opens doors or gets in the way.