​🎯 For UX & product designers working with research | 🕒 1.5 hours | 👥 30 seats | 📍 Live on Zoom | 💵 $88 Standard / $56 Uxcel Pro

​Stop guessing who your users are. Build personas you can actually design from.

​Personas are everywhere, and most of them are useless They’re generic. They’re assumption-heavy. And when AI enters the picture, those problems get worse, not better.

​In this advanced, hands-on workshop, you’ll learn how to use AI responsibly to build goal-oriented, evidence-based UX personas grounded in real research.

​Led by Elizabete Staerfeldt, UX & Service Designer with 10+ years of experience working inside complex systems (from Fortune 500s to AI-driven startups), this session focuses on thinking and decision-making, not shortcuts.

​Outcome: A repeatable, data-driven persona workflow, plus prompt patterns you can reuse in real UX work.

​🧠 What You’ll Learn

• ​How to use AI to synthesize research, not invent users

• ​How to build goal-oriented personas grounded in real data

• ​How to spot and reduce bias, assumptions, and hallucinations in AI outputs

• ​How to write prompts that generate actionable UX insights, not filler

​🕘 Agenda

• ​Why personas fail: How AI amplifies common persona mistakes - and how to avoid them.

• ​How AI interprets research inputs: Where hallucinations and bias come from, and how prompting shapes outcomes.

• ​Goal-oriented persona framework: A practical model focused on goals, behaviors, and constraints.

• ​Hands-on task: Work with realistic research data and analyze a shared set of messy interview excerpts for a grocery app.

• ​Bias & assumption check: Identify stereotypes, unsupported claims, and gaps in evidence.

• ​Hands-on task: Synthesize a persona with AI by using structured prompts to turn research into one evidence-based persona.

• ​Prompting patterns for responsible UX: Reusable prompts for research synthesis and bias mitigation.

• ​Share & reflect: Compare outputs and discuss how to apply this approach in real projects.

​👤 Who Should Attend

​This workshop is for UX and product designers who already work with research and want to use AI without compromising research quality. It’s designed for intermediate to advanced practitioners, not beginners.

​🎙️ Meet Your Instructor

​​Elizabete Staerfeldt is a UX & Service Designer with over a decade of experience helping global teams build products inside complex systems — from Fortune 500s to AI-driven startups.

​​She specializes in using AI throughout the UX workflow, from research and synthesis to prototyping and decision-making. A seasoned mentor, speaker, and hands-on facilitator, Elizabete helps designers apply AI in practical, real-world ways — with a sharp eye on what still requires human judgment.

​​​🤝 Brought to You By

​​​​​​​​​​​Uxcel is an online platform where UX and product professionals upskill through interactive, gamified learning. Level up your UX, product and AI skills with expert-led courses at your own pace, earn certificates, and join a strong community of product professionals committed to lifelong learning.

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​​​​📌 Notes

• ​​​​All workshops include access to a full recording.

• ​​​​If you’re planning to expense this session, please purchase using your company card directly. We’re might not be able to issue formal invoices after payment.

• ​​​​Tickets are non-refundable once the session has started.