​🕒 90 minutes | 👥 Limited to 50 seats | 💵 $15 Uxcel Pro / $50 Standard

​Product managers and UX designers often share the same goals but speak in different languages. Misalignment can lead to friction, slowdowns, and missed opportunities.

​In this interactive workshop led by Ben Davies-Romano, Principal AI Content Designer at Wise, we’ll walk through the full product lifecycle, from discovery to iteration, and explore how PMs and UXers can work in sync at every stage.

​We’ll look at what each role is responsible for, where responsibilities overlap, and how to translate our perspectives into terms our teammates value. Through guided activities, we’ll practice framing user insights in product terms and turning business goals into user-centred opportunities.

​You’ll leave with a practical playbook for stronger collaboration, clearer communication, and better outcomes, no matter what your role in the product team is.

​🧠 What You’ll Learn

• ​A clear view of where PMs, UXers, and engineers lead, contribute, and overlap

• ​Practical techniques to “translate” between business goals and user needs

• ​A flexible playbook to improve collaboration at each stage of the product lifecycle

​🕒 Agenda

• ​Welcome & Setup
  Intro to the session and why alignment matters for PMs and UX designers alike

• ​The Product Lifecycle at a Glance
  Break down the four core stages and where collaboration succeeds—or breaks

• ​Stage-by-Stage Alignment
  → Discovery: Reframe user insights into product problems
  → Definition: Prioritize ideas through product and user lenses
  → Delivery: Translate UX issues into risk statements
  → Iteration: Turn usability findings into measurable hypotheses

• ​The Alignment Playbook
  Walk away with repeatable checkpoints for smoother cross-functional workflows

• ​Wrap-Up & Next Steps
  Reflect, recap, and get inspired to bring better alignment practices to your team

​👤 Who Should Attend

​This session is designed for UX professionals and product managers who wish to improve collaboration and work more strategically together across the product lifecycle.

​🎙️ Meet the Instructor

​Ben Davies-Romano is a Principal AI Content Designer at Wise with over a decade of experience in UX and product roles at Klarna, Babbel, and what3words. With a unique background in both product management and content design, Ben brings a practical, well-rounded perspective on cross-functional collaboration. He’s also a mentor, writer, and consultant passionate about helping teams drive real impact and growth.

​Ben is the Uxcel instructor behind Introduction to Product Management, a course that teaches how to turn early ideas into successful products using proven frameworks and strategies. First lesson is free for everyone.

​🤝 Brought to You By

​​​​​​Uxcel is an online platform where UX and product professionals upskill through interactive, gamified learning. Level up your UX, product and AI skills with expert-led courses at your own pace, earn certificates, and join a strong community of product professionals committed to lifelong learning.

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