How to Run Influencer Marketing and Measure ROI

​FoundersHK is excited to welcome you to our virtual fireside chat on Oct 9th at 8 AM HKT.

​Join us to explore proven, effective influencer marketing strategies in 2025! We'll cover actionable KOL partnership tactics, identifying the right influencers, building authentic relationships, executing successful campaigns and measuring real ROI to optimize your marketing efforts.

​Topics include:

• ​Defining an influencer marketing strategy for your brand

• ​Finding and vetting the right KOLs for your target audience

• ​Proven tactics to build authentic influencer partnerships

• ​Best practices for campaign execution and content collaboration

• ​Time-tested approaches to measure results and ROI from influencer campaigns

• ​How AI tools are transforming content creation for creators and businesses

​We'll also explore emerging trends in AI-powered content creation, including how technologies like AI avatars, automated subtitle generation, and intelligent video editing are helping creators and brands produce content more efficiently and scale their marketing efforts.

​Perfect for founders, marketers, and brand managers looking to leverage influencer partnerships and modern content creation tools to grow their audience and drive meaningful business results

​​About Rudy Chan

Rudy Chan is the Founder and COO of Cloudbreakr, a pioneering marketing technology company transforming the influencer marketing landscape in Asia. Recognizing the power of data-driven strategy, Rudy founded Cloudbreakr to provide brands with a one-stop, AI-powered solution for identifying ideal influencers, managing campaigns, and analyzing performance with precision.

​Under his guidance, the company has grown to serve over 500 enterprises and international brands since 2015, while its platform provides critical social media analytics to more than 10,000 marketers across the region. Rudy has successfully spearheaded Cloudbreakr's expansion from Hong Kong into key markets like Taiwan, Malaysia, and Thailand. His innovative approach has earned the company a Hong Kong ICT Award (2018) and secured investments from world-class venture capitalists, including the Alibaba Entrepreneurs Fund, Hong Kong X Fund, and the Mahagitsiri family of Thailand.

​​About Jonny Chan

​​Jonny Chan (Growth Marketing Manager at Coalition). Coalition is a cybersecurity insurance startup based in San Francisco Bay Area, where Jonny manages customer growth and retention. Prior to Coalition, Jonny worked at Facebook and led the user acquisition team at ipsy (funded by 500 Startups), one of the largest beauty subscription companies in the US. Jonny also worked at various marketing agencies, helping startups and Fortune 500 brands such as Intuit, Procter & Gamble, Target, etc. with their paid user acquisition efforts. Jonny received his B.S. degree in Cognitive Science from the University of California, Los Angeles.

​​Contributions

• ​​Building a B2B demand generation engine by leveraging AI, go-to-market technology, account-based marketing ads, and an automated outbound stack to generate a predictable, qualified sales pipeline

• ​​Was the 1st hire as an adversarial marketer/white-hat operator at Facebook, where he played a key role in discovering product vulnerabilities before bad actors could exploit them. Special projects including safeguarding the integrity of US midterm election ads, combating e-commerce fraud, and eliminating misleading lead generation advertising

• ​​Led a team of growth marketers to manage a 7-figure monthly advertising budget across various platforms, including paid social, display, real-time bidding networks, and native advertising, while maintaining a healthy profit margin, achieving a short payback period, and ensuring high customer lifetime value (LTV)

• ​​Helped ipsy, the largest beauty subscription service in the US, expand their paid subscriber base from 700,000 to 2.5 million in just 3 years

​​About FoundersHK

​​​FoundersHK is a nonprofit, nonpartisan organization with the mission to build Hong Kong as the next tech hub of the world.

​​​FoundersHK is a global community of entrepreneurs, technology leaders and investors passionate about propelling the next generation of Hong Kong founders to scale and thrive in all parts of the world. FoundersHK is an entryway for Hong Kong founders to Silicon Valley and the rest of the world. We put the right people together, to help Hong Kong founders become an integral contributor to the global community of tech innovation leadership.

​​​FoundersHK is a community where we skip the bullshit, get right to work, and deliver results. For that is the essence of the true Hong Kong spirit.