

BRIDGEPOINT: Distalmotion | Why should you join a Startup? The Good, The Bad, and The Ugly
BRIDGEPOINT — An IMD Student-Led Initiative
Why should you join a Startup? The Good, The Bad, and The Ugly.
A candid look at where MBAs actually fit in the startup and scale-up ecosystem
We’re hosting Igor Damjanovic (EMEA Sales Director, Distalmotion) for a fireside chat on the real role of MBAs in startups and scale-ups.
Distalmotion is one of Switzerland’s leading scale-ups in robotic surgery, operating at the intersection of deep tech, healthcare, and commercialization. Igor brings a front-line perspective on what it actually takes to build and scale in this environment.
This session cuts through the narrative.
We’ll cover:
The Good: Where MBAs create disproportionate value (GTM, fundraising, scaling operations)
The Bad: Where MBAs overestimate their relevance in early-stage environments
The Ugly: The reality of ambiguity, low structure, and high personal risk
More importantly, we’ll address:
Where MBAs actually fit in the Swiss startup and scale-up ecosystem
How to engage early without adding noise
What differentiates operators from observers
Igor will join us in person for an open, unfiltered discussion—followed by Q&A.
This is not a recruiting pitch.
It’s a reality check.