Products Done. Where's Revenue? (GTM 101 Workshop for Founders)
You shipped the product. Now comes the hard part.
Clean UI, slick onboarding, zero pipeline. The demo was the easy part. Now you're staring at a spreadsheet of ~4,000 companies wondering which ones actually want what you built — cold-DMing your way to a slow, confusing death.
This isn't a learn-to-sell event. It's a stop-guessing-who-to-sell-to event.
Most pipeline problems don't start in the pipeline. They start upstream, in decisions that were never made explicitly: who exactly you're for, which budget this comes out of, what you're really replacing, what you'd charge. Tactics can't fix those — and at your stage, roughly four tactics matter anyway. The rest are a distraction.
Who this is for:
Technical founders · Running founder-led sales without a repeatable motion.
Hosted By: Pilot · Channel Works · TriNet
Space is limited. RSVP to join us.
Evening agenda
5:00 PM – 5:30 PM · Registration, drinks & networking
5:30 PM – 7:00 PM · Hands-on: building your GTM Decision Blueprint
7:00 PM – 7:30 PM · Successful founders · 15 minutes each
7:30 PM – 8:00 PM · Light dinner, networking & final debrief
The working session — no vendor pitches
Who, actually. Cutting 4,000 companies down to the accounts showing real intent — signal over intuition.
When, and why. Sequencing outreach against buying triggers instead of alphabetical order and hope.
Live teardowns. Two founders put their site and their pitch in front of the room. Direct, public, and the most useful 15 minutes you'll get all month.
What you leave with
One page — your own GTM Decision Blueprint. Your ICP in a sentence, the category and budget line you're competing in, the one channel to prioritize next, and your first move. Something you can apply the next day.
Bring these four things
Five minutes of prep buys you an hour more out of the session.
Your updated website or deck
Your design partners — and what each one actually does with the product
How many people outside that group you've spoken to
What you'd charge if you had to charge next month
Registration is subject to host approval and the room is deliberately small. Come ready to work on your own numbers — peers and specifics, not slides.
Your facilitator
Raj Badarinath has spent 25+ years in GTM leadership — 4x CMO, plus CRO and CPO roles from startups through an IPO. Four exits. He now builds Hivekind.ai, a managed services GTM system for complex B2B sales.