

Is the Design Process Dead?
The role of a designer is changing — faster than most want to admit.
What used to be research, ideation, wireframing, and handoff is being reshaped by AI — layer by layer.
Prototypes are being generated in minutes
User research is being synthesized by agents
Code is being shipped from Figma files
locahost is becoming the new canvas
The line between designer and builder is dissolving. Product, Design, and Engineering boundaries are getting blurred, and in some teams, disappearing entirely.
At Razorpay, we're in the middle of this transformation. We're not talking about it from the outside, we're building it. Designers on our team are raising PRs, shipping frontend changes, and building AI tools that accelerate their own craft.
This session is about sharing that perspective and learning how you're navigating the shift.
What's actually on the table
Not "AI will change design." Everyone knows that.
This is about the harder questions:
What of the traditional design process is worth preserving and what was always just bureaucracy?
What does it mean to be a designer who builds? Is that the future, or is it a niche?
How do you keep craft quality high when speed expectations have doubled?
Where does taste, judgment, and user empathy still require a human, and where is AI already better?
What does a design team look like in 2027?
No rehearsed answers. No generic AI talk.
What You'll Experience
A mix of:
A sharp POV on designing: pre-AI vs now, what's actually different, not what sounds good on a slide
Real examples from designers using AI in their day-to-day work — Figma, Claude, AI workflows in production
Honest conversation with peers figuring this out in real time
Space to push back, challenge assumptions, and share your own experience
Who This Is For
Designers, frontend engineers or creative technologists who:
Are already experimenting with AI in their workflow and want to go deeper
Are curious about the design builder path — building with code, not just handing off to it
Want to learn from practitioners, not panels
Are frustrated with vague AI hype and want a grounded, honest conversation
Are wondering if their current process is ready for what's coming
Why this conversation will feel different
This isn't a keynote. It's not a pitch.
It's a small group of designers and builders who care about the craft, coming together to make sense of what's actually changing. We'll keep the room intentionally small to make it real, not polished.
If you've been thinking about how your role is evolving, this is a good place to start that conversation.
Format
60 minutes, online
10 min — A sharp POV to set the context: what's changing and why it matters now
30 min — Behind the build: real workflows, real tools, real examples from designers who are building
20 min — Open Q&A / debate: bring your opinions and your pushback