Purple Talks 02: The Taste Gap in Design!

​AI can design a screen faster than you can open Figma. So what are designers actually for now?

​This talk argues that AI didn't make design better — it made making free. And the moment making costs nothing, it stops being where your value lives. What's left is taste: knowing which of ten AI outputs is the right one, and being able to say why. That's not a vibe — it's judgment you can defend, and it's the one thing the machine doesn't have.

​Drawing on real production work with AI in the design workflow, this session breaks down what taste actually is, why the gap between designers who see and designers who only make is about to widen fast, and how to be on the right side of it.

​The human role in the AI era isn't to out-make the machine. It's to become the thing it can't be.

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