NL Lounge: Live avatar demonstration Persona 3D
Persona 3D invites you to witness the future of live performance. From real-time digital double pipelines to immersive XR storytelling, this showcase explores how technology and human emotion converge — live, unrepeatable, and fully alive.
At 11 AM, there is a Live avatar demonstration by Persona 3D
Hosted by: Berend Casper, ROM Utrecht Region
Holger Schwedt, Co-founder & Inge Zoete Project manager Persona 3D — A media studio using real-time game technology to create emotionally compelling digital characters and live experiences at the crossroads of entertainment, music, and events.
NL House @ SXSW London
On June 3 2026, NL House opens for a day that runs from a morning wake-up call about where ambitious people should actually point their talent, to late-night conversations about what Amsterdam's after-dark culture is building next.
Expect cities to make the case for why they deserve your attention. Brands and studios showcasing work that moves people. Artists and technologists with projects that refuse to fit neatly into a single discipline. Explore the NL Lounge, where ten Dutch startups will showcase their technological creativity.
Presented by New Dutch Wave and the Embassy of the Kingdom of the Netherlands, created in collaboration with Dutch Digital Design, Creative Industries Immersive Impact Coalition, EIT Culture & Creativity, the City of Amsterdam, ROM Utrecht Region, Innovally, Gielissen, WT Interactive, and Dentsu Lab.
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Registration is free (subject to the organisers' approval)