PEF+: How to Build a Brand with Influencers
What does it actually take to build a brand that reaches millions, not through ads alone, but through the right people amplifying your message?
In this PEF+ Workshop, we're joined by a founder who scaled a product to 2M users and 1M+ social followers by building and operationalizing an influencer strategy from the ground up, hiring 300+ influencers and developing a proven playbook that's worked across multiple companies.
This isn't theory. This is a hands-on, tactical session for founders who want to understand how to identify, hire, manage, and scale influencer partnerships as a core growth lever for their brand.
You'll walk away with:
A framework for identifying the right influencers for your brand stage
How to structure influencer agreements and performance expectations
Lessons from building an influencer engine at scale (what worked, what didn't)
A repeatable playbook you can start applying immediately
About Shubhan Dua
Shubhan is a second-time founder and recent UC Berkeley grad in Data Science and Economics. He co-founded AnswersAi, an AI edtech platform that scaled to 2M users and was acquired by Quizlet in early 2026. Before that, he served as Managing Partner at Dorm Room Fund, a $13M pre-seed fund backed by First Round Capital, co-investing alongside a16z, Sequoia, and Y Combinator. He's currently on the growth team at Quizlet.
Get in touch with him:
LinkedIn: https://www.linkedin.com/in/shubhandua/
Twitter (X): https://x.com/defi_dua
Check what he's scaled: https://www.instagram.com/answersai/