Get Your First Users Before You Finish Building
Ship a smaller first version, start promoting early, and have a waitlist ready on launch day.
Event Description
Plenty of builders spend months building in private, hit deploy, and hear nothing back. The app works. The audience just doesn't exist yet.
The fix starts before launch day, and it starts with building less. A smaller first version — the leanest version of your app that proves the idea — gets in front of people sooner. Every week it's live is another week you can spend telling people about it. Cutting scope buys you marketing time.
In this fireside chat, Bubble Growth Marketing Lead Emmelie De La Cruz will sit down with Vendela Colavecchio, Design Director at thoughtbot, a design and development consultancy, to talk through how to run both tracks at once: prioritizing your build so that it proves the idea and turn waitlist signups into marketing copy you can reuse.
What we'll cover
Identifying the right problem to solve and the assumptions worth testing first
Defining your MVP: deciding what to build first, and why "one more feature" is usually an expensive choice
Putting up a waitlist page before the app works, and what belongs on it
Turning feedback into your build order and your marketing copy
What to do in the two weeks before launch so day one isn't quiet
Who this is for
Anyone who has an app in progress (or an idea) and no audience yet. Showing people something unfinished can feel premature, and that's the habit we want to break. You'll leave with a shorter build list and promotion you can start this week.