The Ad Intelligence Lab: Where Is Your Ad Money Going?

​Legal PPC clicks cost $50 to $935. If you don't know what your competitors spend, which keywords they bid on, and what creative they run, you're spending blind. In 90 minutes, you'll see their hand.

​Legal advertising is the most expensive vertical in digital. A single click on a personal injury keyword can cost $935. Most firms spend $2K to $15K a month on ads and have no way to answer three basic questions: What are my competitors spending? Which keywords are they buying? Is my money leaking?

​This session answers all three.

​You bring your competitors' names. Claude pulls their ad spend estimates, keyword lists, and creative from Google and Meta. You compare it against your own setup. Claude flags the leaks: broad match waste, missing negative keywords, landing pages that burn budget. Then you build the fix list and walk out with tools to run this analysis on any competitor, anytime.

​How the session works

​A volunteer's firm and their top three competitors get decoded live on screen. Everyone sees the spend data, the keyword overlap, the creative side by side. Then you open Claude, install the Ad Intelligence skill, and run it on your own market. You identify where your budget leaks, where competitors are exposed, and what to change this week.

​You also walk out with $200 in Ranql intelligence credits, enough to run 40 to 60 competitive analysis reports on your own after the session.

​What you leave with isn't knowledge. It's infrastructure: deployed tools, competitor data, audit reports, and campaign assets you own and keep.

​What You'll Build

• ​Your Ad Intelligence score for your firm and market

• ​A Claude AI skill installed on your machine to spy on any competitor's ads, anytime

• ​Competitor ad spend estimates and keyword lists (Google + Meta)

• ​A budget leak checklist scored against your current setup

• ​A negative keyword list to add to your campaigns immediately

• ​Competitor ad creative examples you can reference

• ​A landing page scorecard

• ​$200 in Ranql intelligence credits to keep running analysis after the Lab

​What to Bring

​Required:

• ​Your Digital Dominance Report (run it free at ranql.com, should already be done from Lab 1)

• ​A Claude Pro account ($20/month)

• ​Names of 3 competitors in your market

​Optional but useful:

• ​Your Google Ads login (to cross-reference live data)

• ​Your approximate monthly ad spend

• ​Your primary landing page URL

​About the Host

​My Legal Academy has worked with 1,400+ law firms and helped generate 25,000+ new signed cases. MLA Intelligence Labs are hands-on sessions where firm owners audit real data and build real assets using Claude AI. Register once and you're enrolled in every Lab and every weekly Lab Hours session, this season and every season after.